Introduction to SEO

Introduction to SEO in Digital Marketing.

SEO (Search Engine Optimization) is the process of optimizing a website webpage in various ways, on-page, off-page, and technically, to increase the visibility of a website webpage in global search engines such as Google, Bing, Yahoo, Yandex, and Baidu. The main target of search engine optimization is to rank high in search engine results pages (SERPs) for focus keywords and to increase indexing and crawling of webpages in search engines, which helps to bring organic traffic to any website, local and global free of cost. Search engine optimization drastically improves the quality of any web traffic and the quantity of web traffic, remember, search engine optimization is a long term process, you may have to wait many months or years for the full result.

So let’s know all the aspects of search engine optimization better.

Types of SEO Search Engine Optimization

Search engine optimization can be divided into three main types.

On-page SEO.

It indicates the elements in the existing website post page that you can optimize directly on your website to improve a website ranking. Website on-page optimization includes.

• Keywords – Identifying the right keywords for the post or page to be created in the website and using those keywords in the website webpage. Keywords are the words or search engine found text information in the webpage post or website that internet users use to search digital information in regular online available search engines. Proper keyword selection Properly placed keywords help search engines to understand and rank webpage post content information in search engines.
• Content – High-quality meaningful, attractive and important web content post in search engines is digital content that answers internet user query according to their search keywords. Regularly updated and freshly updated digital information ranks at the top in Google and other search engines.
• Title tag – It is the title of any website webpage post, which is previewed in the search engine results. Webpage post title should be in detail and must contain search targeted keywords.
• Meta description – It is the detailed description of any webpage post page, which is displayed below the post title in the search engine. Meta description in the post page should be detailed and proper.
• Headings – Any webpage or post digital content information is used to structure it in proper heading order, post headings are used in (H1, H2, H3, etc.) order to structure the webpage post. Where H1 heading 1 is usually used for webpage title, similarly H2 and lower headings are used to divide the post page sub sections.
• URL structure – The URL of a website webpage should be in a clear and descriptive format, the webpage URL should be easy for search engines to understand. For example, https://vcandevelop.com/ is a better URL.
• Internal linking – Linking to other existing internal post pages on a website webpage post helps search engines to find more related post pages digital content in a website, and it helps search engines in navigating and indexing the overall website navigation.

Off-page SEO.

Off-page SEO is the high quality domain authority links a website receives from external websites, these are the links that push the authority of your website in search engines. You can get quality backlinks and guest posts in off-page SEO for a website.

• Backlinks – These are high authority links from other websites to a website. Quality backlinks from high domain authority websites indicate to search engines that the digital content information posted on the existing website is valuable and trustworthy.
• Social media signals – These increase the brand value of a website, they do not have a direct role in website ranking, but social media post links are helpful in increasing the awareness of a website brand presence, and force more organic traffic and backlinks to a website.

Technical SEO

Technical SEO is very important for a website, in this the technical aspects of a website like website speed, broken links, and other issues errors are handled and resolved to ensure that it becomes easy for search engines to crawl, index and rank a website post pages.

• Site speed – Fast websites rank better and top in any search engine. Ensuring that your website loads quickly in the client web browser is important for both SEO and website user experience.
• Mobile friendliness – Currently, the website should be compatible with mobile responsiveness features, Google follows the mobile-first indexing process, which means it gives top priority to mobile-friendly websites in search results. Make sure your website is completely mobile responsive and works well on any mobile device.
• XML sitemap – XML ​​sitemap is a detailed structure file of website pages and posts, which helps search engines to understand a website structure and index and search all available website webpages and posts in search engines.
• Secure website (HTTPS) – It is known as an SSL certificate, a secured website (SSL certificate) is one of the top ranking factors for Google, and https SSL certificate helps to build trust with web visitors.
• Structured data (schema markup) – Any search engine uses code to search and understand the digital content information present in a webpage in a better order. It helps a website to preview rich snippets in search results.

So let’s know how search engines work, search engines use crawler search engine tools (or spiders) to browse the internet web browser and index website webpage pages. Search engine crawlers analyze the digital content, structure, and relevance of pages before adding or indexing them to the search engine’s database. Then, when a web visitor searches for a related keyword, the search engine uses a complex smart algorithm to rank the webpage based on the related keyword relevance, content quality, and authority.

Top Common Search Engine Factors and Components.

• Relevance – The search query should be similar to the existing webpage website according to the user search query.
• Authority – The website domain authority should be good, mostly determined by reputable website backlinks.
• User Experience – The website should be good for the user website design quality, ease of complete website webpage navigation, and fast webpage speed.
• Freshness – Webpages should always be regularly updated and fresh, and the content should be advanced and better for fast indexing and crawling.

What is Keyword Research.

The first step in SEO search engine optimization is to find all the top search keywords that internet users are currently searching for related to your business or particular niche. This is called keyword research in common language. For this, you can use many keyword research tools, including popular free Google Keyword Planner, paid SEMrush, Ahrefs and Ubersuggest, Keyword Surfer, which help you in searching high-quantity value keywords with low competition.

How to do keyword research for posts page.

• Start with broad topics – Think about the common nature or website type related to a website, for example, if you sell laptops, then your keyword can be “best laptop”, “best MacBook laptop” or “best desktop computer”.
• Long-tail keywords – These are long tail keywords, these are more detailed keywords, (eg, “best laptop under 1000 dollars”). Here long tail keywords are less competitive. And these keywords are more likely to convert.
• Analyze competitors – See which keywords your current competitors are using to rank their webpage posts to help identify website organic traffic opportunities.

Post page content creation and optimization.

Digital content in top Google post page ranking factor Creating high-quality content, related content is one of the most important tasks of SEO.

• Answer questions – The website post page content should be according to the search needs of the incoming web visitor and the user query should answer the questions that people are searching in your website webpage post.
• Use keywords naturally – Properly insert targeted keywords in existing posts, pages and do not over stuff them, add your targeted keywords in natural order.
• Provide value – Provide your web visitors with high-value quality digital content (e.g., text blog detailed posts, step by step guides, multimedia videos) etc. that helps web visitors solve their problems. These post pages will automatically attract backlinks from big high authority websites and force internet users to stay on a website for a long time.

High quality link building.

Creating high-quality backlinks from high domain authority websites to a website is important to improve your website authority and ranking in the long run.

So let’s know how to create high quality backlinks for a website.

• Guest Blogging – Write guest posts or blogs for high authority websites like your website for free.
• Broken Link Building – Find broken links on other websites in popular websites and link your content in return.
• Influencer Outreach – Connect with big influencers in your field and encourage them to link to your content.

Tracking and analyzing SEO result success.

It is extremely important to track your SEO performance to see how your search engine optimization is working and what search engine optimization is not.

You can use some tools to track search engine optimization.

• Google Analytics – Track detailed organic and paid website traffic, website user behavior, popular pages, and page product conversions to a website.
• Google Search Console – In Search Console, you can monitor how a website is previewed and indexed in search results, see which keywords are ranked and bringing free organic traffic, and identify indexing or crawling problems in the website and solve them manually.
• Rank tracking tools – With tools like Ahrefs or SEMrush, you can analyze and compare detailed keyword rankings and other factors of any website over time.

Search Engine Optimization Best Practices.

• Focus on user intent – You need to know what your visitors are searching for, and digital content that matches their needs should be present in your website.
• Update content regularly – Fresh post page content has a higher probability of getting ranked on top in Google and other search engines.
• Focus on quality over quantity – Create the best high quality top digital content, rather than creating more of low quality content.
• Be patient – Always remember SEO is a long-term strategy. In this you do not get results overnight compared to paid marketing, but with perseverance you can see improvements in a website.

Search Engine Optimization Conclusion.

SEO is a detailed ranking factor strategy for any website, which includes optimizing both the content and technical aspects of your website to get top ranking and improve a website visibility in search engine results. By focusing on high-quality digital content, proper keyword research, best user experience, and building a solid high authority website backlink profile in search engines, you can improve a website’s top rankings and get more organic traffic for any website.